It's your home first. It just happens to earn its keep.
Vacation Home & Rental Design
DESIGN THAT PAYS FOR ITSELF
We design vacation homes that feel intentional, inviting, and memorable, helping your property stand out in a competitive market while still feeling like a true home.
Our approach balances guest experience with long-term durability, so your space photographs beautifully and holds up over time.
✓ A Home First: Designed for your slow mornings and full guest rooms in December, not just for strangers with suitcases.
✓ Books At Rates Worth It: Photography-ready interiors that draw the guests who'll treat your place the way you would.
✓ Built For Turnover, Made To Last: Quality finishes and enduring materials that hold up to guest after guest, and to the Keys itself.
✓ Reviews That Do The Marketing: When the space exceeds expectations, your guests write your listing copy for you.
✓ Ready For The Long Game: Nothing you'll want to rip out on the day this stops being the rental and becomes the family house full time.
Our Approach
-
Market Research & Competitive Analysis
We start where most designers don't - with data. Before a single mood board, we dive into your market: what's booking, what's sitting empty, and what guests are actually willing to pay for. This is where strategy begins.
-
Ideal Guest Profiling & Positioning
Who's your dream guest? Beach families? Couples getaway? Snowbirds? We get crystal clear on who you want to attract, what they value, and how to position your property as their obvious choice. Every design decision flows from this.
And if you'll be living here too, we design for two audiences: your guests and you.
-
Concept Development & Strategic Sourcing
Now the creative work begins. We develop design concepts that speak directly to your ideal guest while standing out from your competition. Every finish, fixture, and furniture piece is selected for both beauty and durability—because your property needs to look stunning and withstand guest turnover.
-
Photo-Ready Styling & Execution
The final layer is where magic happens. We style your space to photograph beautifully (because that's where bookings happen), ensure every detail is guest-ready, and—for full-service clients—art direct your photoshoot so your listing stops the scroll.
Note: Only included for full-service design.
“We went from 60% occupancy and mediocre reviews to consistently booked at premium rates. But honestly? The difference is in the details. Guests comment on how comfortable and beautiful the home is. It's clear this wasn't just decorated, it was designed with real thought. Now we're charging 40% more per night than our competitors, and guests are rebooking for future trips.”
— Sarah M., Coastal Property Owner
Choose Your Adventure
-
Full-Service Interior Design
For owners who want the whole thing handled. Strategy, concept, sourcing, contractor coordination, white-glove installation, staging, and photoshoot direction. You get the keys back when it's ready for guests, and ready for you.
What's included:
Complete market research and strategy
Custom design concept and presentation
Trade-only furniture sourcing
Contractor coordination and project management
White-glove installation and styling
Photoshoot art direction
-
VIP STR Design Intensive
The most accessible way to work with us. Already furnished, but the bookings and reviews say something's off?
Our STR Design Intensive identifies exactly what's working, what's not, and how to fix it - without the investment of a full redesign. We conduct an on-site evaluation of your property, provide real-time feedback, and deliver a detailed report with prioritized recommendations to improve bookings, guest experience, and revenue.
What's included:
Minimum of 2 days and 1 night on-site stay and evaluation
Real-time updates and observations during the audit
Comprehensive audit report analyzing design, functionality, and guest appeal
Competitive positioning assessment
Prioritized improvement checklist (quick wins to long-term upgrades)
Actionable recommendations to increase bookings and rates
Vacation Home & Rental DesignDESIGNED FOR THE GUESTS YOU WANT, AND THE LIFE YOU'RE BUILDING THERE.
From market research and ideal guest profiling to final installation and photoshoot styling — we take the guesswork out of vacation rental design, creating properties that consistently outperform your competition.
commonly asked Questions
-
Most clients see the design investment pay for itself within 3-6 months through increased nightly rates and improved occupancy. Properties with professional design typically command 30-50% higher rates than comparable listings and book more consistently year-round.
-
We're based in Key West and work throughout the Florida Keys, including Key Largo and Islamorada, with select full-service projects in Fort Lauderdale. Most of our clients live out of state; we handle everything on the ground so you don't have to be here.
-
Durability is built into every selection. We source performance fabrics, commercial-grade furniture, and finishes designed for high-traffic environments. Everything is chosen to look high-end while withstanding heavy use—no constant replacements, no maintenance headaches.
-
8-16+ weeks from kickoff to installation day, depending on project scope, furniture lead times, and any construction involved. We handle all ordering, coordination, and installation. We provide a detailed timeline with your proposal.
-
We're a boutique firm specializing in coastal design—not a large-scale operation churning out cookie-cutter properties. While many STR design companies use generic templates that could work anywhere, we have deep expertise in coastal aesthetics, durability requirements, and the unique demands of beach and waterfront properties.
Our designs are strategic and tailored. We research your specific market, define your ideal guest, and create spaces that reflect your property's coastal location while standing out from local competition. You're working directly with experienced designers who understand coastal living—not getting a one-size-fits-all formula applied to your property.
Every project gets personalized attention, thoughtful curation, and design that actually fits your location and market. That level of care and specialization is what sets boutique firms apart.
-
We can absolutely incorporate quality existing pieces if they fit the design strategy. During our consultation, we'll assess what works, what doesn't, and create a plan that maximizes your budget.
-
Yes, we style the property and provide art direction for your photoshoot to ensure your listing photos convert browsers into bookings.
-
That's what the consultation is for! We'll talk through your timeline, budget, and how hands-on you want to be, then recommend the best fit.